Hospitality Marketing Archives - Page 22 of 28

US Location-Based Mobile Ads By Industry, 2012 [CHART]

100% of the studied mobile campaigns in the grocery, political, health care, lottery, real estate and education industries used location info of some sort.

Local Mobile Customer Feedback, February 2013 [CHART]

Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).

Top Reasons For Consumers To Distrust Online Reviews, April 2012 [CHART]

Poor grammar and spelling were as suspect as a website that seemed untrustworthy in itself.

How Online Customer Reviews Affect Perceptions Of Local Businesses, 2010 & 2012 [CHART]

28% said they trusted reviews if there were multiple reviews; 24% said they trusted the reviews if they believed them to be authentic; and 20% said they trusted reviews for some types of businesses but not others.

Consumers' Trust In Online Reviews, August 2012 [CHART]

The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers.

Top 10 Travel-Related Mobile Websites, June 2012 [TABLE]

Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.

Top 10 Travel Websites, December 2012 [CHART]

Top 10 travel websites among US Internet users, ranked by market share of visits.

Hotel Brand Loyalty, January 2013 [CHART]

Less than half of travelers always (7.8%) or often (35.6%) stay at the same hotel brand.

Activities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]

Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.

Average Website Conversion Rates By Industry [CHART]

Average conversion rates broken down by industry.