Posts Tagged ‘Hospitality Marketing’
Rich Media Viewability By Vertical, September 2012 [CHART]
63% of rich media ads are viewable.
Read MoreUS Online Travel Booking Revenues By Segment, 2010 & 2014 [TABLE]
Almost 60% of online cruise bookings in 2014 will come via supplier websites, with the remaining purchased via online travel agencies.
Read MoreConversion Rates For American Visitors To Travel Websites By Category, January 2011 – March 2012 [CHART]
The monthly average for conversions via cruise sites was less than 1% between January 2011 and March 2012.
Read MoreSources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]
While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.
Read MoreChannels Through Which American Travelers Book Their Trips By Segment, June 2012 [TABLE]
34% of cruise bookings were made through travel agents in the 12-month span ending June 2012.
Read MorePercent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]
Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.
Read MoreSearch Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]
46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.
Read MoreOnline Travel Spending, 2012 [TABLE]
US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion.
Read MoreHotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]
Nora Walsh, PR director at the Pierre Hotel in New York City, believes negative reviews are a helpful way to get direct feedback from customers and learn where the hotel falls short.
Read MoreThe Economic Impact Of Mapping [INFOGRAPHIC]
Google put together this infographic to illustrate some examples of the benefits of maps.
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