Posts Tagged ‘Hospitality Marketing’
US Online Ad Spending Growth By Industry, 2011-2017 [TABLE]
Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods & travel.
Read MoreCustomer Satisfaction With Online Interactions By Industry Segment, June 2013 [CHART]
E-commerce sites exceeded the threshold of excellence in customer satisfaction last year, according to the American Customer Satisfaction Index.
Read MoreAmericans Who Research & Purchase Travel Products Online, August 2012 [CHART]
81% of US internet users who had booked travel in the past 12 months had researched their trips online, while 74% of respondents had booked online.
Read MoreConsumer Attitudes Toward Loyalty Programs, May 2013 [TABLE]
The average consumer is a member in more than 7 loyalty programs, and many have room for more.
Read MoreNorth Americans' Spending Intentions, May 2013 [CHART]
North Americans plan to spend on discretionary items this year, up from 36% the previous quarter.
Read MoreMost Useful Social Media Sites For Travel Planning, January 2013 [TABLE]
22% of respondents to TripAdvisor’s survey said they found Google+ to be the most useful social network for travel planning.
Read MoreSocial Media Sites Used For Travel Research, January 2013 [CHART]
40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research.
Read MoreTop Gaining Site Categories, February-March 2013 [CHART]
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million.
Read MoreTravel Industry’s Marketing Influence By Demographic, May 2013 [CHART]
Roughly 8 in 10 Americans pay attention to travel marketing and advertising.
Read MoreTravel Agency Website Traffic From Metasearch, H1 2011 & H1 2012 [CHART]
Online travel agencies like Priceline and Expedia have a vested interest in metasearch, as 6% of US traffic comes to them from these types of sites.
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