Hospitality Marketing Archives - Page 17 of 28

US Hispanics' Mobile Activities During Travel, April 2013 [TABLE]

25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.

Hispanics' Pre-Travel Mobile Activities, April 2013 [CHART]

eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.

Marketing Channels Used To Leverage Sponsorships, March 2013 [CHART]

88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.

Websites Used To Read Traveler Online Reviews, 2012 [CHART]

In 2012, approximately two in five US travelers used online travel agencies, general search engines and travel-specific review sites during their planning process.

Hospitality Industry Online Reviewers, January 2013 [CHART]

More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.

Traveler Review Websites By Number Of Reviews, June 2013 [TABLE]

The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.

Products LGBT Smart Phone Users Have Purchased On Mobile Device, May 2013 [TABLE]

15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months.

US LGBT Mobile Travel Planners, May 2013 [TABLE]

Smart phone penetration among gay and lesbian web users reached record heights in 2012, at 91% and 82%, respectively.

Customer Satisfaction With Hospitality Industries, June 2013 [CHART]

Airlines have experienced a modest increase in customer satisfaction for the second year running, according to the American Customer Satisfaction Index.

Global Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]

For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.