Hospitality Marketing Archives - Page 10 of 28

Where Smart Phone Users Search For Local Info, January 2014 [TABLE]

Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.

Share Of Time Spent Online By Device & Content, January 2014 [VIDEO]

Time spent accessing the internet on smartphones matched online time spent with PCs in January.

Mobile Capabilities Offered To Hotel Guests, March 2014 [CHART]

Website-related mobile activities were the most popular mobile capabilities offered to guests by accommodation owners worldwide, with 45% allowing guests to book rooms on their sites on a mobile device and 38% reporting having mobile-friendly versions.

Top Reasons For Booking Travel Offline, Online Or via Mobile, March 2014 [TABLE]

US mobile travel sales, including travel purchases on both tablets and smart phones, are expected to increase 59.8% this year to reach $26.14 billion.

US B2C mCommerce Sales Share By Segment, 2012-2018 [CHART]

In 2013, travel totaled 34.1% of the nearly $400 billion US eCommerce market.

US Online Travel Sales By Channel, 2012-2018 [CHART]

US mobile travel sales totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.

Key Indicators Of Business Conditions For Small Business Owners, Q1 2014 [TABLE]

US SBOs considered financial health the top key indicator of business conditions, cited by seven in 10.

US Industry Reputation Ratings, April 2014 [CHART]

1 in 5 American adults believe that the reputation of corporate America has improved over the past year.

Online Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]

In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.

Types Of Websites Seniors Used To Plan Travel, October 2013 [TABLE]

Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.