Posts Tagged ‘Home Improvement Marketing’
Top Online Activities Of Mass Affluents, February 2014 [TABLE]
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Read MoreWhere Home Improvers Get Inspiration, 2012 & 2013 [TABLE]
Data released in March 2013 by American Express and Echo Research revealed a large increase—albeit over a very small base—in homeowners who said social media provided inspiration for home improvement.
Read MoreAmerican Home Improvement Sales, 2013-2018 [CHART]
Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly.
Read MoreOnline Behavior Of The Home Improvement Customer [INFOGRAPHIC]
This infographic illustrates the online behavior of home improvement customers by generation.
Read MoreWhere American Internet Users Expect To Shop During The Holidays, 2011-2013 [TABLE]
Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.
Read MoreBurger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreAd Viewability Benchmarks By Site Type, 2012 [CHART]
Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.
Read MoreNorth Americans' Spending Intentions, May 2013 [CHART]
North Americans plan to spend on discretionary items this year, up from 36% the previous quarter.
Read MoreBeyond Social Media: Death Of Google Reader & QR Codes, Real-Time Marketing & YouTube's One Channel [PODCAST]
This week’s highlights: Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement Marketing; YouTube One Channel Redesign; Facebook Cover Photos.
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