Holiday Marketing Archives - Page 4 of 15

US Holiday eCommerce Growth, 2013 [TABLE]

Revenues over the two-month period from the beginning of November to the end of December climbed 12% year over year.

US eCommerce vs Total Holiday Sales, November & December 2013 [CHART]

Total holiday retail sales in 2013 increased by 3.8% year over year for a total of $601.8 billion.

Martin Luther King, Jr. Day In The Workplace [INFOGRAPHIC]

This infographic from SodaHead is based on a 2012 survey of 1000 people’s thoughts about MLK Jr. Day in the workplace.

Holiday eCommerce Growth Estimates In 2013 [CHART]

comScore pegged desktop eCommerce sales growth at 10% for the November-December period.

Holiday Purchases via Retailer's Mobile App, January 2014 [CHART]

Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season.

Top Influences Over Holiday Shopping, January 2014 [CHART]

48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.

Christmas Day Mobile App Downloads Growth, January 2014 [CHART]

Christmas Day app downloads grew by 91% compared to the first 21 days of December, reaching a record-breaking level.

Holiday Desktop eCommerce Sales Growth Through December 22, 2012 vs 2013 [CHART]

The growth rate for the holiday season through December 22nd stood at 10%. Even so, IBM reports a robust 16.5% increase in online sales on Christmas Day.

Holiday Desktop Retail eCommerce Sales Through December 15, 2012 vs 2013 [CHART]

Mobile shopping may be on the rise this holiday season, but that doesn’t appear to be affecting desktop e-commerce sales.

US Holiday Average Retail Transaction Value, 2013 [TABLE]

Adobe reported that online retail holiday sales were up 18% on Thanksgiving, a whopping 39% on Black Friday and 16% on Cyber Monday.