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Posts Tagged ‘Healthcare Marketing’

Frequency With Which Americans Wear Health Tracking Devices, January 2015 [CHART]

25.0% of US internet users brought health data from a personal health monitoring device when going to a physician visit.

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How Americans Use Health Apps, January 2015 [CHART]

56.6% of US adult mobile health app users shared their tracked health information with their doctors.

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Consumers Whose Doctor Uses An Electronic Health Records System By Generation, August 2014 [CHART]

63% of Millennials said they would provide their health data to their doctors via wearables or Wi-Fi so that they could monitor their well-being.

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Health Technologies That Interest Millennials, January 2015 [CHART]

US 18- to 34-year-olds wanted to use various digital methods throughout the healthcare experience.

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Factors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]

Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.

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Trust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]

While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.

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Worst Customer Service Industries, March 2015 [CHART]

Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service,

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Top Ways People Would Use Wearables, December 2014 [CHART]

Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.

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Types Of Information Health Self-Trackers Monitor, December 2014 [CHART]

31% identified themselves as Self-Trackers—those who monitor health via apps, smart watches, wearable fitness trackers and/or websites.

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Prevalence Of Telemedicine, October 2014 [CHART]

46% of more than 400 hospitals and medical practices said they used at least one type of telemedicine, most often videoconferencing.

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