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Posts Tagged ‘Health Care Marketing’

Content Sharing Within Facebook, Twitter & Pinterest, Q4 2014 [CHART]

Facebook accounted for 81% of content shared to social networks.

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Mobile App YoY Usage Growth in 2014 [CHART]

Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.

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Ad Traffic Generated By Bots By Industry, September 2014 [TABLE]

Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.

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Dark Social Sharing By Content Type, December 2014 [CHART]

Some 84% of global online consumers aged 16 and older report sharing content online.

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Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]

About six in 10 mothers describing the device as ‘like my backup brain.’

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Consumers' Ratings Of Professional Honesty & Ethics, December 2014 [CHART]

Just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being very high or high.

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Americans Who Use Medical/Health-Related Websites To Research Symptoms, July 2014 [CHART]

60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.

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Health-Related Online Activities By Generation, February 2014 [TABLE]

79% of Gen Xers used the internet to find information about medical conditions or drugs.

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Content Sharing Activities By Category, Q3 2014 [CHART]

Business and Finance content sees above-average sharing on desktops (+24%).

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Latinos’ Attitudes Toward Social Progress, November 2014 [CHART]

Latinos are generally optimistic about the direction the country but they also feel that Latino discrimination is getting worse rather than better.

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