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Posts Tagged ‘Health Care Marketing’

Information People Are Willing To Share With Companies, September 2012 [CHART]

50% will share their religious affiliations, 49% their political affiliations and sexual orientation, and 42% their personal income.

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Mobile Health Care Apps [INFOGRAPHIC]

This infographic by AlliedHealthWorld illustrates how health care is changing due to the adoption of mobile health management tools.

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Top Local Search Categories, Q2 2012 [TABLE]

Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network.

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Global Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]

Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.

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Links From Pinterest By Site Type [CHART]

What types of sites get the most links from Pinterest?

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Mobile Pageviews By Industry Category [CHART]

Mobile consumers viewed an average of 3.8 pages per site visited.

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Millennials & Social Activism [INFOGRAPHIC]

This infographic illustrates the results of a TBWA Worldwide study of Millennial activism.

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Email Unsubscribe Rates By Industry [TABLE]

Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.

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Email Click-Through Rates By Industry [TABLE]

The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.

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Unique Email Open Rates By Industry [TABLE]

Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.

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