Posts Tagged ‘Health Care Marketing’
The Online Revolution [INFOGRAPHIC]
There were more than 2 billion web users in 2012, which is a 566.4% increase from the year 2000
Read MoreTrusted Sources Of Online Health Care Treatment Information, February 2012 [TABLE]
The websites of physician groups or medical practices were US internet users’ most trusted sources for health care treatment information.
Read MoreTop 5 Types Of Scarce Health Care Information For American Seniors, March 2012 [CHART]
Half of the US seniors it surveyed in March 2012 felt there wasn’t a single online resource where they could find highly credible health information.
Read MoreFrequency With Which American Moms Use Online Channels For Health Content, January 2012 [CHART]
In January 2012 that nearly one-third of moms searched the internet for health information once a day or every few days.
Read MoreAmericans Who Seek Health Information Online, 2011 & 2012 [TABLE]
86% of women said they made the decisions about the healthcare treatments their entire families used. While most said they trusted their doctors, they still went online before and after office visits.
Read MoreDemographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]
40% of women and 30% of American men relied on the Internet to diagnose medical conditions.
Read MoreTypes Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]
16% of internet users said they had searched for information on a drug they had seen advertised.
Read MoreOnline Health Seeker Demographics, September 2012 [TABLE]
72% of US internet users and 59% of the general population had looked online for health information within the past year.
Read MoreWebsite Phone Call Conversion Rates By Industry, February 2013 [CHART]
Home services companies had by far the highest conversion rate, of 11.7%, while e-commerce businesses had the lowest, at just 0.2%.
Read MorePharmacy Mobile App Demand, October 2012 [CHART]
Despite the relatively high demand for a mobile app, only 16% of internet users were aware of their pharmacy offering one.
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