Posts Tagged ‘Health Care Marketing’
Rich Media Viewability By Vertical, September 2012 [CHART]
63% of rich media ads are viewable.
Read MoreViewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]
Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.
Read MoreTop Desired Health Care Website Features, February 2012 [CHART]
53% of health seekers would use a health care site that offered them a tool to tell them how much a health plan would pay for certain treatments or services.
Read MoreAmericans Who Have Postponed Medical Treatment Due To Cost, 2004-2012 [CHART]
Three out of 10 consumers saying they had put off medical treatment due to cost within the last 12 months
Read MoreOnline Health & Wellness Researchers, 2010-2012 [CHART]
87% of US internet users looked online for health and wellness research in 2012.
Read MoreOnline Marketing Success Factors [CHART]
Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.
Read MoreTop 10 Pharmaceutical Companies By Marketing Spend, 2012 [TABLE]
Pfizer was first in overall promotional spending in 2012, doling out $2.39 billion and accounting for 9% of the total ad market.
Read MoreUS Pharmaceutical Marketing Spending By Channel, 2012 [TABLE]
US pharmaceuticals firms had reduced their overall promotional spending by 8% year over year to $26.35 billion total in 2012.
Read MoreVolume Of Tweets By Political Event [TABLE]
In the two days following Obama’s re-election on Nov. 6, there were nearly 14 million Tweets from people expressing their reaction.
Read MorePolitical Events For Which Sentiment On Twitter Was Similar To Polls [TABLE]
Of the eight events that the Pew Research Center tracked since the beginning of last year, there were two when the reaction on Twitter paralleled public opinion.
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