Posts Tagged ‘Health Care Marketing’
Top 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.
Read MorePharmaceuticals Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
US advertising and marketing execs in the health care and pharma industry are more bullish on increases in digital advertising than on traditional tactics.
Read MoreChanges In Health Care Marketing Budgets In 2013 By Target Audience [CHART]
eMarketer expects the healthcare and pharma industry’s share of total US digital advertising to fall from 2.8% in 2013 to 2.4% by 2017.
Read MoreOnline Ad Spending By Industry, 2012-2017 [TABLE]
eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.
Read MoreUS Health Care & Pharma Online Ad Spending, 2011-2017 [CHART]
Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017.
Read MoreBig Data Sets Of Most Interest to Financial Services & Health Care Companies, July 2013 [CHART]
Even the business function seen by the fewest respondents as driving Big Data investment—logistics—was still cited by 40% of execs.
Read MoreBusiness Functions Driving Investments In Big Data At Financial Services & Health Care Companies, July 2013 [CHART]
US financial services & health care executives reported that on average, 68% expected to spend more than $1 million on Big Data initiatives this year.
Read MoreAmerican Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreTypes Of Health Apps People Use, September 2013 [CHART]
The greatest percentage of respondents—50.9%—reported using fitness apps, followed immediately by 50.3% who used general health apps.
Read MoreAmericans Who Use Health Apps, September 2013 [CHART]
More than one-quarter of American Internet users reported having health-related apps and turning to them at least sometimes.
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