Posts Tagged ‘Health Care Marketing’
Americans' Trust In Large Industries, December 2013 [CHART]
Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.
Read MoreUS Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
Read MoreBenefits Of Big Data To Financial Services & Health Care Companies, July 2013 [CHART]
87% of US financial services and health care executives cited the acceleration of their ability to gain insights and answer questions as a byproduct of working effectively with Big Data.
Read MoreApps Americans Use Regularly, November 2013 [CHART]
Weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%).
Read MoreLeading Health-Related Mobile Activities Of Mothers, September 2013 [CHART]
Nearly eight in 10 used a smartphone or tablet to find online health information, while more than half tracked ovulation, pregnancy or childhood development on a web-enabled device.
Read MoreHealth-Related Online Activities Of American Mothers, September 2013 [CHART]
The most popular health-related online activity was looking up symptoms, which 76% of mothers engaged in.
Read MoreEmail Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
Read MoreAmericans' Perceptions Of Organizations That Threaten Their Privacy By Demographic, July 2013 [TABLE]
More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.
Read MoreMost Active Pro Sports Sponsorships Categories, November 2013 [TABLE]
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.
Read MoreDrug Warnings In Commercials Increase Sales [VIDEO]
David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.
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