Posts Tagged ‘Health Care Marketing’
Coca-Cola's Multicultural Ad Backlash & Amazon.com's Entry Into Video Games [VIDEO]
Beyond Social Media Show, Episode 34 topics: Journalists’ Tweets from Sochi Olympics hotels; UBERConference add-on to Google Hangouts; Coca-Cola’s It’s Beautiful Super Bowl ad backlash; BBC’s caption fail celebrates The Year of the Whores; Amazon.com buys Double Helix Games; Google introduces Chromebox for Meetings corporate video conferencing solution; Amazon.com’s Flow App completely removes the friction from eCommerce; the Snow Day video goes viral from Kentucky; Chobani lets its fans speak; Hands Only CPR; some shiny new stuff and The Daily Numbers.
Read MoreQuantified Self Universe [VENN DIAGRAM]
As quantified self becomes more established in the market, its intersection with mobility, social networking, and ethnography is one of the most intriguing areas of coverage.
Read MoreSocial Media Response Rates By Industry, Q3 2013 [TABLE]
A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%.
Read MoreHow Mobile Use Has Changed Smart Phone Owners' Activities, November 2013 [TABLE]
Just 18% of US smart phone owners said a smart phone/tablet had somewhat or completely changed how they managed their health.
Read MoreCustomer Satisfaction With Health Insurance Carriers, 2012 vs 2013 [CHART]
In its latest customer satisfaction ratings, the ACSI revealed that the index score for the health insurance industry at-large was 73, up a point from 2012.
Read MoreIndustries That Will See The Most Success With Big Data [CHART]
US business executives ranked the retail sector second at 42%, just behind finance (49%) in terms of having the most Big Data success.
Read MoreTop Business Challenges According To Senior Execs By Industry, June 2013 [TABLE]
70% of retail executives and 65% of technology leaders saw obstacles in leveraging consumer data.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2013 [TABLE]
Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.
Read MoreUS Online Ad Spending Share By Industry, 2013 [CHART]
Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%.
Read MoreAmericans' Views On Honesty & Ethics In Professions, December 2013 [CHART]
American adults have very little trust in the integrity of advertising practitioners.
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