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Posts Tagged ‘Google’

US Net Mobile Ad Revenues By Channel, 2011-2015

eMarketer revised its estimate for 2012 spending only slightly upward from the previous forecast in December 2012.

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B2B Marketing Budgets [INFOGRAPHIC]

This infographic by Ambassador illustrates how B2B marketers are spending in 2013.

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Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).

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US Online Advertising Revenue Share At Major Ad Networks, 2011-2015 [TABLE]

Yahoo!’s share of net US display ad revenues is expected to decline again this year to 7.7%, down from 9% in 2012 and 11% in 2011.

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US Online Display Advertising Revenue Growth At Major Ad Networks, 2011-2015 [TABLE]

The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.

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Online Display Advertising Revenues At Major Ad Networks, 2011-2015 [TABLE]

The leader of the pack is Google, with $2.26 billion in net US digital display ad revenues in 2012 and $3.11 billion expected in 2013.

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US Search Ad Revenue Market Share, 2011-2015 [TABLE]

Google’s share of net US search ad revenues is expected to reach 73.7% this year, up from 72.8% in 2012.

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Google Universal Search Results By Content Type, 2012 [CHART]

Photo: Social Media Apps

A new study show the visibility of Google Shopping in Google’s Universal Search results dropped significantly after the search engine implemented a new paid inclusion model.

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Google's Universal Search [INFOGRAPHIC]

This infographic from Search Metrics illustrates their study of Google’s Universal Search results.

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Most Effective Social Media Channels For Small Business Owners, May 2012 vs December 2012 [CHART]

29% found LinkedIn to be effective, up from 10% in the May 2012 survey, while one-quarter saw Twitter as effective, up from 7% in the earlier survey.

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