Posts Tagged ‘Generations’
Generation V's Most Used Media Consumption Devices [VIDEO]
David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.
Read MoreVolkswagen's Feeling Carefree Take On Me Ad [VIDEO]
David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.
Read MoreGenerational Dynamics Of Store Brand Purchases [VIDEO]
David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.
Read MoreVolkswagen Passat Rocking Out Commercial [VIDEO]
This television commercial for Volkswagen’s Passat is more than just a cute spot. It knows who it’s talking to: Gen X professionals.
Read MoreApplebee's Life Is Better Shared Campaign
Applebee’s has a new social media ad campaign that says social trumps social media: Life Is Better Shared.
Read MoreClass Of 2015
Tom McBride, the Keefer Professor of Humanities at Beloit College, discusses this year’s Mindset List for the Class of 2015, who were born in 1993.
Read More