Posts Tagged ‘Generational Dynamics’
Generation Z Is Stupid
Why are they called Generation Z, anyway? And who gets to name them? How do they get named? There is a more appropriate name for them.
Read MoreGeneration V's Most Used Media Consumption Devices [VIDEO]
David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.
Read MoreGenerational Dynamics Of Store Brand Purchases [VIDEO]
David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.
Read MoreClass Of 2015
Tom McBride, the Keefer Professor of Humanities at Beloit College, discusses this year’s Mindset List for the Class of 2015, who were born in 1993.
Read MoreMillennials & Digital Media
62% of Millennials are mobile Internet users.
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