Posts Tagged ‘Gender’
Demographics Of Cell Phone Owing TV Viewers [TABLE]
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
Read MoreGoogle+ User Demographics [INFOGRAPHIC]
Flowtown takes a look at the demographics of Google+ users in this infographic.
Read MoreMobile Ad CTR & Gender Targeting By Industry [CHART]
Targeted messaging by gender earns mobile advertisers significant uplift in click-through rates.
Read MoreSociety's Youth Obsession [CHART]
63% of consumers around the world believe that society’s obsession with youth has gotten out of hand.
Read MoreDaily Content Consumption By Mobile Women [CHART]
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
Read MoreSocializing With Friends Online & Off by Select Demographics [CHART]
While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.
Read MoreFrequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]
Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.
Read MoreMobile-Only Online Activities By Gender [CHART]
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
Read MoreFactors That Influence Brand Buying Decisions By Gender [CHART]
While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
Read MoreWhy Americans Follow Brands On Social Media By Gender [CHART]
Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.
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