Posts Tagged ‘Gender’
Men's Grooming Product Sales Growth, 2011 vs 2012 [CHART]
Global Industry Analysts predicts the global male grooming products industry will generate $33 billion in revenue by 2015.
Read MoreEyetracking: Where Men & Women Focus Attention On The Opposite Sex [HEATMAP]
Eye tracking heatmaps that illustrate where men and women focus when looking at the human body of either gender.
Read MoreEyetracking: Where Men vs Women Focus Attention On Baseball Players [HEATMAP]
While both men and women focused primarily on Brett’s face when asked to find a picture of him on a baseball site, one of the sexes also fixated on what the researchers coyly termed his private anatomy.
Read MoreAmericans Who Post Content To Brand Social Media Sites By Demographic, February 2013 [CHART]
29% of American adults post questions, ideas, and pictures on brands’ social networking sites.
Read MoreSocial TV & Super Bowl XLVII [INFOGRAPHIC]
This infographic by Trendrr TV breaks down the social TV chatter that Super Bowl XLVII generated.
Read MoreConsumers Who Would Consider Replacing Laptop With Tablet By Demographic, 2013 [CHART]
18- to 44-year-olds were significantly less likely than older people to expect to use the computer most often—in many cases citing smartphones or tablets instead.
Read MoreDevices People Use To Consume News & Entertainment By Demographic, 2013 [CHART]
In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.
Read MoreAmericans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]
44% of Americans agree that social networking keeps them in the know about brands and products.
Read MoreAttitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.
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