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Posts Tagged ‘Gender’

Men's Grooming Product Sales Growth, 2011 vs 2012 [CHART]

Global Industry Analysts predicts the global male grooming products industry will generate $33 billion in revenue by 2015.

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Eyetracking: Where Men & Women Focus Attention On The Opposite Sex [HEATMAP]

Eye-Tracking - Men and Women - Heatmap

Eye tracking heatmaps that illustrate where men and women focus when looking at the human body of either gender.

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Eyetracking: Where Men vs Women Focus Attention On Baseball Players [HEATMAP]

While both men and women focused primarily on Brett’s face when asked to find a picture of him on a baseball site, one of the sexes also fixated on what the researchers coyly termed his private anatomy.

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Americans Who Post Content To Brand Social Media Sites By Demographic, February 2013 [CHART]

29% of American adults post questions, ideas, and pictures on brands’ social networking sites.

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How Singles Use Technology For Dating [INFOGRAPHIC]

This infographic from Match.com illustrates how singles use technology for dating purposes.

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Social TV & Super Bowl XLVII [INFOGRAPHIC]

This infographic by Trendrr TV breaks down the social TV chatter that Super Bowl XLVII generated.

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Consumers Who Would Consider Replacing Laptop With Tablet By Demographic, 2013 [CHART]

18- to 44-year-olds were significantly less likely than older people to expect to use the computer most often—in many cases citing smartphones or tablets instead.

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Devices People Use To Consume News & Entertainment By Demographic, 2013 [CHART]

In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.

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Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]

44% of Americans agree that social networking keeps them in the know about brands and products.

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Attitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]

More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.

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