Posts Tagged ‘Gender’
Hispanics’ Mobile Use By Day, July 2013 [CHART]
Among Hispanics spikes on Wednesdays, at 17% of Hispanic females’ weekly activity and 16% for Hispanic males, compared to 14% for the average mobile user.
Read MoreDating Etiquette: Becoming "Facebook Official" By Gender [INFOGRAPHIC]
Friend requests skew later in the relationship for older folks.
Read MoreAmericans' Preference For Trying New Brands & Products, July 2013 [CHART]
Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.
Read MoreTV Viewers Who Would Never Act On A Commercial By Demographic, July 2013 [CHART]
41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV.
Read MoreHispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
Read MoreMoms' vs. Dads' Use Of Daily Deal Sites, February 2013 [CHART]
One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.
Read MoreImportance Of Price By Gender & Category, July 2013 [CHART]
While 91% of women agree that good value for the money is more important than price, there are a number of categories in which a majority feel that it is extremely or very important to get the lowest prices.
Read MoreTop Considerations When Choosing Brands By Gender, July 2013 [CHART]
Only about one-third of women agree that “all brands are pretty much the same,” compared to 37% of men.
Read MoreReddit Use By Age & Gender, July 2013 [CHART]
6% of online adults use reddit.
Read MoreMobile Shoppers By Age & Gender, Q1 2012 vs Q1 2013 [CHART]
Over the past year, women have accounted for a growing share of mobile shoppers, from 44% in Q1 2012 to 50% in Q1 2013.
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