Gender Archives - Page 20 of 45

Smart Phone Users & Downtime, December 2013 [CHART]

42% of respondents strongly agree that they pick up their phones when they have time to kill.

Consumer's Perceived Benefits Of Wearable Tech By Demographic, November 2013 [TABLE]

While 59% of male respondents said they were at least some benefits to the devices, a majority of women said there would be no benefits at all.

When Americans Will Consider Buying Wearable Tech By Demographic, November 2013 [TABLE]

Hardly anyone has a wearable tech device just yet,—just 3% of US internet users—and signs don’t point to that changing without some major changes.

Average Number Of Friends/Followers Women Have On Social Networks, August 2013 [CHART]

Women had an average of 250 connections on Facebook, vs. 163 on Twitter and just 89 on Instagram.

Average Time Women Spend on Social Networks, August 2013 [CHART]

79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram.

US Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]

Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.

Frequency With Which US Mothers Occupy Their Children With Smart Phones, June 2013 [CHART]

More than one-third reported rarely or never allowing their children to use their smartphones.

Millennial Mothers' Monthly Time Spent With Apps/Mobile Sites, June 2013 [TABLE]

In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013.

Near-Field Communication Growth, November 2013 [CHART]

The percentage of mobile phone owners in the US who say their device has near-field communications (NFC) technology has doubled since last year.

Average Size Of Mothers' Social Networks, November 2013 [CHART]

Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home mothers.