Posts Tagged ‘Gender’
Demographics Of Hispanics Second Screeners, May 2014 [CHART]
Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities.
Read MoreMillennials' Trust In Advertising, May 2014 [CHART]
Men appear to be present a more receptive audience than women to advertising, across a number of counts.
Read MoreDaily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]
86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.
Read MoreMillennial Mobile Mothers In Select Countries, 2013 [TABLE]
49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.
Read MorePinterest Users & Brand Marketing, May 2014 [TABLE]
Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform.
Read MoreUS Parents Who Follow Brands On Social Networks, January 2014 [CHART]
45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.
Read MoreAmerican Moms' Top Brands, April 2014 [TABLE]
Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.
Read MoreUK Social TV Viewers By Demographic, September 2013 [TABLE]
Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.
Read MoreWeekly Radio Penetration Among Millennials, May 2014 [CHART]
Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.
Read MoreShare Of Monthly Minutes Spent Online By Device & Demographic, January 2014 [CHART]
The total amount of time American adults spent accessing the internet from smartphones matched the amount of time they spent going online from PCs.
Read More