Gender Archives - Page 11 of 45

US Social Network Adoption By Gender, December 2014 [CHART]

Only 15% of US adults say they are not a member of any social networks.

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.

Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.

While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.

This infographic from Lucidworks illustrates the gender gap that exists regarding women in technology.

Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values.

A slight majority of women have bought a product because they liked how the brand and its advertising portray women.

Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.

More than one-third (35%) of American women report having become more concerned about their online privacy over the past year.

Those ages 13 to 22 were most likely to post pictures of themselves (60%), with photos of friends and family the second most popular content type.