Friskies Archives - e-Strategy

Super Bowl Advertising Has Jumped The Shark

With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?

Friskies' Dear Kitten Viral Video [VIDEO]

Friskies collaborated with Ze Frank to narrate a commercial and with BuzzFeed to provide the launch platform that ultimately resulted in more than 13.5 million views…and counting.

Tide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]

Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.

What Makes A Video Go Viral?

David Erickson discusses some of the factors that contribute to what makes a video go viral.

Beyond Social Media: Take This Job & Shove It, Montana [PODCAST]

This week’s highlights include a Facebook status update fail by Montana tourism; 3D Printable guns; 50 Shades Of Chicken and shoppable videos.