Posts Tagged ‘Free Standing Inserts’
Change In Ad Spending By Medium, 2013 vs 2014 [CHART]
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.
Read MoreChange In Ad Spend By Medium, Q1-Q3 2014 [CHART]
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
Read MoreHow Consumers Find Coupons, May 2014 [CHART]
Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.
Read MoreConsumers' Top Benefits Of Newspaper Inserts, May 2014 [CHART]
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
Read MoreChange In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.
Read MoreUS Free-Standing Inserts Value, H1 2014 [CHART]
158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period.
Read MoreChange In Ad Spending By Medium, Q1 2014 [CHART]
Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.
Read MoreGerman Ad Spending By Media, 2010-2013 [TABLE]
German ad spending is expected to rise 2% in 2014.
Read MoreAd Spending In Sweden By Media, 2013 [TABLE]
Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.
Read MoreChange In Measured Ad Spend By Medium, 2012 vs 2013 [CHART]
Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports.
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