Foursquare Archives - Page 4 of 7

Google Glass & Attention Data

With Google Glass, Google may be creating a whole new set of data that has never existed before: Attention Data.

Effectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]

79% said having a mobile-friendly website was effective at attracting new customers and keeping current ones happy.

Museum Marketing [PRESENTATION]

Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.

Social Media & Inc. 500 Growth, February 2013 [CHART]

92% of the 2012 Inc. 500 companies use social media.

Sunrise: A Social Calendar Mobile App [VIDEO]

Sunrise started as a web app that pulls in events from Facebook, Google Calendar, EventBrite & LinkedIn & delivers them as a daily email digest every morning.

Events & Social Media Marketing Checklist [INFOGRAPHIC]

This infographic from Marketo serves as a visual checklist for marketing your event via social media.

Online Channels That Prompt Television Viewership By Generation, September 2012 [CHART]

Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.

Preferred Online Channels Of Luxury Marketers, October 2012 [CHART]

Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there.

Marketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]

Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.

Top Social Media Sites Arts Organizations Use [CHART]

Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.