Financial Services Marketing Archives - Page 9 of 24

Female Sales Professionals [INFOGRAPHIC]

This infographic by LinkedIn illustrates trends related to saleswomen during the past decade.

US News Consumers Top News Topics, June 2014 [CHART]

US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%).

Consumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]

Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.

Business Executives Who Pay For Online News By Industry, March 2014 [CHART]

Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so.

Financial Professionals' Attitudes Toward Social Media Use, 2010 & 2014 [CHART]

Most financial professionals believed that social media was here to stay, with the percentage of US financial professionals who believed social was a fad with little business value dropping from 22% in 2010 to 13% this year.

Primary Concerns Among US Financial Professionals Over Social Media Use, 2010 & 2014 [CHART]

While regulatory or compliance issues remained the top concern about social media usage among US financial professionals polled in Q1 2014, the percentage citing this as their primary worry had dropped from 47% in 2010 to 36%.

Instagram Penetration Among Social Brands By Industry, March 2014 [CHART]

Some 30% of socially active brands have an Instagram profile as of March 2014.

Online Ad Spending Estimates By Industry, May 2014 [CHART]

Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.

US Financial Services Online Ad Spending By Objective, 2014 [CHART]

In 2014, financial marketers will dedicate $3.84 billion, or 62% of their total digital ad spending, to direct response.

US Financial Services Online Ad Spending, 2012-2018 [CHART]

Advertising spending in paid digital media by the US financial services industry will hit $6.20 billion in 2014 and rise to $9.57 billion by 2018, for a five-year compound annual growth rate of 12.5%.