Financial Services Marketing Archives - Page 8 of 24

Where People Get Financial Advice By Demographic, July 2014 [TABLE]

Among US female investors surveyed, just 14% of respondents said they turned to financial websites for advice.

Gmail Tab Delivery & Read Rates By Industry [CHART]

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

Email Inbox Placement Rate By Industry [CHART]

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

How US Investors Get Financial Advice, August 2014 [CHART]

While 8 in 10 investors receive financial advice in some form, they’re far more likely to say they get it from a dedicated personal financial advisor.

Enterprises' Most Desired Online Capabilities, August 2014 [TABLE]

Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.

Millennials' Financial Worries By Gender, April 2014 [TABLE]

Finding a good job was the biggest financial concern for US millennial internet users, cited by 66% of Millennials.

Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.

Shoppers' Top In-Store Mobile App Activities, April 2014 [CHART]

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

Mobile Behavior By Device Type, March 2014 [TABLE]

Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.

Content Sharing By Category & Social Channel, Q2 2014 [CHART]

Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.