Financial Services Marketing Archives - Page 7 of 24

Banking Channel Use By Frequency, September 2014 [TABLE]

45% of US internet users said they used online banking once a week.

Mobile Campaign Goals For Finance Advertisers, Q2 2014 [CHART]

Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).

Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

Insurance Policy Holders Social Media Activity Related To Claims, November 2014 [CHART]

Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.

Americans' Trust In Major Institutions, November 2014 [CHART]

Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.

Millennial Content Sharing By Category & Channel, April-July 2014 [CHART]

Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.

US Omni-Channel Shopping Activity By Category, October 2014 [CHART]

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.

Americans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

Just 37% of Americans have a positive view of the advertising and public relations industry.

Facebook Post Interaction Rates By Industry, 2013-2014 [CHART]

The retail industry topped all others tracked in Q3 post interaction rates, with its 4.18% average representing a 13% increase over the year-earlier period.

Where Women Get Information About Financial Services, April 2014 [CHART]

People—family and friends, financial professionals and a spouse or partner—all landed ahead of finance-related sites.