Posts Tagged ‘Financial Services Marketing’
App Notification Opt-in Benchmarks By Industry, 2014 [CHART]
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Read MoreSMBs' Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Read MoreFinancial Services Customer Experience Channel Priorities, April 2015 [CHART]
Public desktop websites are a greater priority than smartphone apps or public mobile sites when it comes to providing a consistent customer experience.
Read MoreHow Commercial Insurance Brokers Use Social Media, December 2014 [CHART]
About nine in 10 commercial insurance brokers said they used social media to list credentials and expertise.
Read MoreHow Commercial Insurance Decision-Makers Use Social Media
Commercial insurance decision-makers frequently turn to brokers/agents when it comes time to purchase.
Read MoreTypes Of Information People Worry Hackers May Get, March 2015 [CHART]
People were most likely to worry about their social security numbers getting out.
Read MoreMobile Website Visits by Industry, 2014 [CHART]
Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe.
Read MoreWhy Millennials Have Not Used A Financial Professional, December 2014 [CHART]
Among US internet users ages 25 to 35 polled in December 2014 by Principal Financial Group, 70% said having financial security was their top goal.
Read MoreClick-Through Rate For US Facebook Ads By Industry, Q4 2014 [CHART]
Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.
Read MoreTop Brands For Customer Loyalty, February 2015 [TABLE]
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
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