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Posts Tagged ‘Financial Services Marketing’

How Google Makes $100 Million A Day [INFOGRAPHIC]

This infographic by WordStream breaks down Google’s daily ad revenue.

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Internet Ad Revenues By Industry, H1 2011 vs H1 2012 [CHART]

Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.

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Why People Follow Brands On Social Networks By Product Category, April 2011 [CHART]

Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.

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Top Category Spenders On Video Ads In Q2 2012 [CHART]

The CPG category was the leading online video ad spender on the YuMe network in Q2 2012.

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Top Local Search Categories, Q2 2012 [TABLE]

Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network.

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Global Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]

Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.

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Online Product Videos By Category [TABLE]

19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.

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Top Gaining Website Visitor Traffic By Site Category, June 2012-July 2012 [CHART]

Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites.

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Types Of Companies/Products People Follow On Social Networks [CHART]

The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.

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Most Popular Types Of Companies Followed On Social Networks [CHART]

Entertainment-related companies are the most popular to follow on social networks.

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