Financial Services Marketing Archives - Page 22 of 24

Demographics Of Users Of Mobile Banking Services [TABLE]

Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.

Google Ad Conversion Rates By Industry, Q3 2012 [CHART]

Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.

Cell Phone Activities, 2007-2012 [CHART]

Over time, the number of cell owners performing activities across the board has grown.

Cell Phone Activities [TABLE]

Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls.

Bank Customers' Attitudes Toward Banking Conveniences By Bank Type, February 2012 [CHART]

Half of credit union customers said banking convenience meant being able to take advantage of good online services, compared with 46% of large national bank customers and 34% of regional bank customers.

eBankers Who Are Happy With Their Institution's Mobile Services By Bank Type, February 2012 [CHART]

60% of US credit union members thought their bank was doing a great job at providing innovative technology.

Tablet Owners In-App Ad Interest by App Type, October 2012 [CHART]

3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.

Pre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]

In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.

Most Important Mobile Tasks For Banking & Finance, July 2012 [CHART]

Bank customers listed as their most important tasks checking account balances, getting directions/store hours, and logging into accounts.

Mobile App Growth By Category, May 2012 [CHART]

US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).