Posts Tagged ‘Financial Services Marketing’
Customers Switching Service Providers Due To Poor Customer Service, October 2013 [CHART]
The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors.
Read MoreDemographics Of Mobile Banking Users, July 2013 [TABLE]
35% of respondents banked on their mobile phones, with an equal percentage of both men and women doing so.
Read MoreFrequency With Which US Consumers Visit Their Bank's Website vs. Brand Location, July 2013 [CHART]
Nearly three-quarters of US consumers who owned at least one computer, tablet and smart phone visited a banking website or mobile site more than five times per month.
Read MoreOnline Ad Spending By Industry, 2012-2017 [TABLE]
eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.
Read MoreBig Data Sets Of Most Interest to Financial Services & Health Care Companies, July 2013 [CHART]
Even the business function seen by the fewest respondents as driving Big Data investment—logistics—was still cited by 40% of execs.
Read MoreBusiness Functions Driving Investments In Big Data At Financial Services & Health Care Companies, July 2013 [CHART]
US financial services & health care executives reported that on average, 68% expected to spend more than $1 million on Big Data initiatives this year.
Read MoreWhy People Don't Use Mobile Banking, June 2013 [CHART]
Security concerns topped the list of reasons why smart phone users didn’t use banking services on their devices.
Read MoreFinance/Banking Services US Internet Users Have Signed Up For By Age, June 2013 [TABLE]
Bank websites are the top method for managing personal finances, particularly among those who own smart phones.
Read MoreAmerican Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreDemographics Of Consumers Experiencing Life Changes, October 2013 [TABLE]
There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.
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