Posts Tagged ‘Financial Services Marketing’
Industries That Will See The Most Success With Big Data [CHART]
US business executives ranked the retail sector second at 42%, just behind finance (49%) in terms of having the most Big Data success.
Read MoreTop Business Challenges According To Senior Execs By Industry, June 2013 [TABLE]
70% of retail executives and 65% of technology leaders saw obstacles in leveraging consumer data.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2013 [TABLE]
Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.
Read MoreUS Online Ad Spending Share By Industry, 2013 [CHART]
Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%.
Read MoreAmericans' Views On Honesty & Ethics In Professions, December 2013 [CHART]
American adults have very little trust in the integrity of advertising practitioners.
Read MoreBranded Mobile Video Content Completion Rates, Q1 – Q3 2013 [CHART]
47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.
Read MoreFrequency With Which People Check Their Mobile Bank Statements, October 2013 [TABLE]
53% of Germans checked their mobile bank statement several times a week.
Read MoreFrequency With Which People Check Their Online Bank Statements, October 2013 [TABLE]
Banking customers from all four countries were not resistant to checking their online bank statements with relatively high frequency.
Read MoreHow People Get Their Bank Statements Worldwide, October 2013 [TABLE]
There was no clear uniformity among the countries in terms of customer preference for online or printed statements.
Read MoreAmericans' Trust In Large Industries, December 2013 [CHART]
Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.
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