Posts Tagged ‘Financial Services Marketing’
TV Ad Effectiveness By Category In 2013 [TABLE]
Casual dining tops the list this year, taking the top spot from Appliances.
Read MoreVisits To Trading Sites, November 2012-November 2013 [CHART]
Of total time US internet users spent online with that type of content, 61% came from the desktop, with the remainder from mobile.
Read MoreUS Internet Users Who Consumer Business & Finance Content, September 2012-September 2013 [CHART]
Finance/news websites were the top information resource for investors (52%), followed by financial advisors and brokers (40%).
Read MoreSocial Media Response Rates By Industry, Q3 2013 [TABLE]
A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%.
Read MoreThe Personality Types Of Popular Facebook Pages [INFOGRAPHIC]
This infographic by Wishpond illustrates popular Facebook pages by personality type.
Read MoreTop Purchase Influencers By Category & Generation, January 2014 [TABLE]
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Read MoreTop 5 US Real-Time Bidders By Industry, Q2 2013 [CHART]
The automotive industry will increase and extend its investment in programmatic advertising in 2014.
Read MoreGlobal Mobile Banner Ad Interaction Rates, 2013 [TABLE]
Mobile expandable banners had greater success in engaging customers than polite banners across almost all verticals.
Read MoreGlobal Mobile Ad Click-Through Rates By Vertical, 2013 [CHART]
Mobile ads in the retail and electronics categories had the highest clickthrough rates (CTRs), at 0.52% and 0.41%, respectively.
Read More2013 Top TV Advertising Brands By Category [TABLE]
Google was named Brand of the Year and also aired the most effective commercial of the year, its Zeitgeist-themed Here’s to 2013.
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