Posts Tagged ‘Financial Services Marketing’
US Online Video Advertising Share By Industry, Q4 2013 [CHART]
Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.
Read MoreConsumer Discomfort With Personal Data Access & Sharing, April 2014 [TABLE]
Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.
Read MoreOnline Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]
In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.
Read MoreUS Mobile Banking Demographics, March 2014 [CHART]
33% of mobile phone owners had used mobile banking during the 30 days prior to the survey, up from 28% a year earlier.
Read MoreEuropean Mobile Users' Change In Trust In Organizations By Type, January 2014 [CHART]
Consumer trust in every sector monitored had fallen more than it had increased in the 12 months leading up to polling.
Read MoreWebsite Satisfaction By Industry, March 2014 [TABLE]
Social media fares worst, while financial institutions are among the top-rated.
Read MoreMillennials' Online Banking Activities, February 2014 [CHART]
That millennials use digital banking for its convenience and flexibility explains why the top activities they conducted via online and mobile banking were checking balances or activity.
Read MoreMillennials Perceived Benefits Of Online Banking, February 2014 [CHART]
Those ages 18 to 34 were turning to digital banking to make their lives easier, as 76% said that online and mobile banking were more convenient.
Read MoreBanking Methods Use By American Millennials, February 2014 [CHART]
88% of US internet users ages 18 to 34 used online banking to pay monthly bills, make deposits and withdraw money.
Read MoreMobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.
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