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Posts Tagged ‘Feature Phones’

Devices Employees Use For Work, 2011 & 2014 [TABLE]

The desktop remained the most-used device for work.

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Household Income Of Feature Phone Users, August 2013 [CHART]

Fully 43% of feature phone owners come from households with annual income levels of $20,000 or less.

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Feature Phone Users By Age, August 2013 [CHART]

40% of the mobile market hasn’t yet made the switch to smart phones.

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US Mobile Phone Gamer Share By Phone Type, 2011-2017 [CHART]

Feature phones account for significantly less mobile gaming: Just 17.7% of all mobile phone gamers this year will have a feature phone.

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Average Time Spent Per Day On Non-Voice Mobile Activities By Device, 2010-2013 [TABLE]

Time spent with mobile has come to represent a little more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole.

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Age At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]

Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.

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Devices College Students Own, June 2013 [CHART]

The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.

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Mobile Connected Device Mix, Q1 2012 – Q1 2013 [CHART]

Non-phone connected devices accounted for 25% of total platform impressions, up from 20% a year earlier.

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Mobile Internet Use By Device Type, 2011-2013 [CHART]

Tablets accounted for just 7% of traffic on the Jumptap network in 2011, half the share accounted for by feature phones.

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Most Common Mobile Phone Ad Dimensions, H1 2012 [INFOGRAPHIC]

US advertisers will spend $2.2 billion on mobile display advertising in 2013 and diversify investments across a wider range of ad formats.

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