Posts Tagged ‘Fashion Marketing’
Most Popular Website Categories During The Holidays, November – December 2012 [CHART]
9 in 10 American internet users (or 194 million Americans) visited a retail site in December.
Read MoreOnline vs In-Store Purchase Preferences By Product Type [CHART]
Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’
Read MoreTarget's Falling For You Branded Entertainment Campaign
Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote…
Read MoreTop Gaining Website Visitor Traffic By Site Category, June 2012-July 2012 [CHART]
Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites.
Read MoreBack-To-School Shopping Lists [CHART]
The lower rate of consumers buying bed/bath, dorm, and kitchen products corresponds to the lower proportion of consumers buying products for college students.
Read MoreLinks From Pinterest By Site Type [CHART]
What types of sites get the most links from Pinterest?
Read MoreBack-To-School Shopping Destinations [CHART]
3 in 4 back-to-school shoppers will be shopping at mass merchandisers such as Target, Walmart, and Kmart, motivated by selection rather than pricing, with just 26% of parents seeking to shop only where the best promotions are offered.
Read MoreTop Back-To-School Shopping Considerations, 2011 & 2012 [CHART]
79% of back-to-school shoppers will look at an item’s value when deciding whether or not to purchase it.
Read MorePopular Pinterest Content [CHART]
Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Read MoreTop Local Search Categories For Q1 2012 [TABLE]
Restaurants led all categories in local online searches in Q1 2012 on the YP Local Ad Network, per a July 2012 report from YP.
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