Posts Tagged ‘Fashion Marketing’
Americans' Small-Ticket Budget Cutbacks, November 2012 vs December 2013 [CHART]
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year.
Read MoreQuantified Self Universe [VENN DIAGRAM]
As quantified self becomes more established in the market, its intersection with mobility, social networking, and ethnography is one of the most intriguing areas of coverage.
Read MoreAmericans' Most Popular Types Of Websites, November 2013 [VIDEO]
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
Read MoreFashionistas' Online Influences [INFOGRAPHIC]
NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.
Read MoreAmericans' Small-Ticket Cutbacks, November 2012 vs. June 2013 [CHART]
More Americans are saving money by cutting out small-ticket expenses ranging from print subscriptions to cable TV services.
Read MoreSocial Media Influence Over Female Fashionistas & Social Shoppers, July 2013 [CHART]
Blogs and message boards are fashionistas’ most influential social property when making buying decisions.
Read MoreImportance Of Price By Gender & Category, July 2013 [CHART]
While 91% of women agree that good value for the money is more important than price, there are a number of categories in which a majority feel that it is extremely or very important to get the lowest prices.
Read MoreGlobal Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
Read MoreGlobal Facebook Cost Per Like By Industry, March 2013 [TABLE]
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
Read MoreFacebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.
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