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Posts Tagged ‘Facebook’

Mom's Engagement Prompts, May 2013 [TABLE]

Meeting Notes

81% of mothers will engage more with a brand if they are offered a reward.

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Carnival Cruise's Spotify Campaign Metrics, November 2012 [TABLE]

From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.

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Top Creepy & Weird Uses Of Loyalty Program Information, May 2013 [CHART]

Consumers find some uses of personal information for loyalty programs to be cool & exciting but others exceed privacy boundaries and are simply creepy and weird.

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Change In Facebook Users' Activities By Device, Q1 2013 [TABLE]

Watching videos on Facebook saw among the biggest jumps in usage, with viewing increasing by 47% on both PC and mobile, and nearly doubling on the tablet.

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Top Social Media Sites Worldwide By Active Users, Q1 2013 [CHART]

Facebook remained the No. 1 social network worldwide, with just over half of internet users logging on to the site at least once a month in Q1 2013.

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Radio Listeners' Social Media Adoption By Generation, May 2013 [CHART]

Dove's Speak Beautiful Campaign

Compared to older generations, Gen V listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook.

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Financial Pros' Use Of Social Tools For Business & Pleasure, Q1 2013 [TABLE]

One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.

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Global Facebook User Penetration By Region & Country, 2011-2017 [TABLE]

By 2017, eMarketer estimates, 616 million internet users in Asia-Pacific will use Facebook at least monthly.

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Global Facebook Users By Region & Country, 2011-2017 [TABLE]

Asia-Pacific has had among the fastest growth rates for Facebook use in the past two years.

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Global Facebook User Growth By Region & Country, 2011-2017 [TABLE]

Facebook’s user base is not declining in mature markets such as the US, though some users may be spending less time on Facebook and more time on Instagram—which Facebook owns.

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