Posts Tagged ‘Facebook’
SMBs' ROI Assessment Of Social Media Advertising & Promotion, November 2013 [CHART]
3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts.
Read MoreUse & Effectiveness Of Marketing Tactics, August 2013 [TABLE]
Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.
Read MoreLeading Social Media Marketing Objectives, August 2013 [CHART]
38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience members added via social efforts.
Read MoreRNC's Historically-Inaccurate Rosa Parks Tweet & Amazon's Drones – Beyond Social Media Show [VIDEO]
Century 21’s Tryptophan Slow Jam; Chanukah ham; RNC’s Rosa Parks tweet; T-Mobile & AT&T’s Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook’s newsfeed algorithm tweak; GE’s 3D Printing Day; Apple buys Topsy; The Gap’s social listening & response; Verizon’s Mall of America Destination Store; some shiny new stuff & much more.
Read MoreTop Social & Mobile Platforms Among Older Teens, Q3 2013 [CHART]
Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.
Read MoreMost Engaging Brand Post Types, November 2013 [CHART]
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.
Read MoreSMBs' Use Of Online Marketing Channels, November 2013 [CHART]
SMBs report being almost as likely to have a Facebook page as they are to have their own website.
Read MoreGlobal Facebook User Growth By Country, 2012-2017 [TABLE]
The fastest growth in social network usage is happening in less-developed markets.
Read MoreAmericans' Perceptions Of Organizations That Threaten Their Privacy By Demographic, July 2013 [TABLE]
More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.
Read MoreSocial Networks Used By Baby Boomers & Silent Generation, September 2013 [TABLE]
According to McAfee, 97% of adults ages 50 to 75 go online daily.
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