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Social Media At The Office [INFOGRAPHIC]

This infographic from Thomson Reuters illustrates social media use at the office.

US Social Ad Revenue Forecast, Display vs Native 2012-2017 [CHART]

Native social ad revenues – primarily driven by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets – will reach $5 billion in 2017, up from roughly $4.6 billion in the previous forecast.

Average Number Of Friends/Followers Women Have On Social Networks, August 2013 [CHART]

Women had an average of 250 connections on Facebook, vs. 163 on Twitter and just 89 on Instagram.

Average Time Women Spend on Social Networks, August 2013 [CHART]

79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram.

Top 10 Smart Phone Apps Of 2013 [CHART]

Facebook and Google are dominant among smart phone apps, accounting for 7 of the top 10.

Global Net Mobile Ad Revenue Share By Company, 2012 & 2013 [TABLE]

Globally, Google dominates the mobile ad landscape, with a 48.76% market share.

Net US Mobile Ad Revenue Share By Company, 2012-2015 [TABLE]

Google and Facebook grabbed the greatest shares of net US mobile ad revenues, with Facebook jumping from 9.0% to 16.0% between 2012 and 2013.

Global Net Online Ad Revenue Share By Company, 2012 & 2013 [TABLE]

On a worldwide basis, Google and Facebook are also the top two ad publishers, with 31.91% and 5.64% of the market this year, respectively.

Net US Online Ad Revenue Share By Company, 2012-2015 [TABLE]

The rapid growth of mobile ad revenues at Facebook has helped make the social network the second-largest digital ad seller in the US, behind only Google.

SMBs Use Or Planned Use Of Mobile Apps, November 2013 [CHART]

Nearly seven in 10 respondents said they either currently used or plan to adopt in 2014 Facebook for mobile marketing purposes.