Posts Tagged ‘Facebook’
Online Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]
Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.
Read MoreUs Online Ad Revenue Share By Company, 2012-2016 [TABLE]
Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.
Read MoreInfluence Of Social Networks On Purchase Path By Funnel Position [VIDEO]
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreMost Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]
Local deals and offers on Facebook have a strong pull with youth.
Read MoreUse Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.
Read MoreReceptiveness Of Forms Of Brand Content, August 2014 [CHART]
Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.
Read MoreMost Popular Social Apps Among Millennials, June 2014 [CHART]
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Read MoreFacebook Brand Response Rates, Q2 2012 – Q2 2014 [CHART]
Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.
Read MoreMost Innovative Tech Brands, August 2014 [CHART]
Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.
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