Facebook Archives - Page 17 of 126

Frequency Of Social Media Use By Network [CHART]

Chart: Frequency of Social Media Use by Network

Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.

Global CPMs By Social Network [CHART]

Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.

Demographics Of Facebook Users [TABLE]

Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.

Most Popular Social Networks [CHART]

Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.

Attitudes Toward Social Commerce [CHART]

About one-third of US online shoppers say that social networking sites influence their purchasing decisions.

Social Media Marketing Platform Trends [CHART]

9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.

Facebook Messenger Users – 2014-2020 [CHART]

eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.

Share Of Social Ad Revenue By Company [CHART]

Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.

Brand Social Post Interaction Rates [TABLE]

It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.

Social Networks For Advertising [CHART]

Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.