Posts Tagged ‘Facebook Advertising’
Global Facebook Ad Spending By Device, December 2012 [CHART]
Already, in December 2012, one in five advertiser dollars on Facebook went to mobile.
Read MoreUS Facebook Ad Metrics, Q2-Q4 2012 [CHART]
The average cost-per-click of a Facebook ad in the US was $0.33 in Q4 2012, finds Marin Software in a new report covering a representative sample of its enterprise-class clients.
Read MorePremium Content Publishers vs. Facebook, November 2012 [CHART]
Agencies and marketers rate premium content publishers higher than Facebook for brand-focused advertising.
Read MoreBeyond Social Media: Oprah's Ill-Advised Surface Tweet & Facebook's Bait & Switch [PODCAST]
This week’s highlights include Oprah’s ill-advised Surface love from her iPad, Facebook’s advertising bait & switch and Ben & Jerry’s Instagram campaign.
Read MoreFacebook's Mobile Engagement, January – September 2012 [CHART]
Mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.
Read MoreFacebook Has Decreased Average Page Reach By 40% [CHART]
Data shows an average 10% drop in reach for Facebook page posts.
Read MoreFree vs. Paid Use Of Social Media By SMBs, October 2012 [CHART]
Facebook (68.7%) leads among free social media platforms that small and medium businesses (SMBs) use for marketing.
Read MoreFacebook For Business & Pleasure [INFOGRAPHIC]
Cloud marketing software provider Vocus has put together this infographic with stats from Gartner Research highlighting how brands are currently using social media and what trends are on the horizon.
Read MoreThe Accidental Facebook Ad Clicker, October 2012 [CHART]
Almost half of Facebook users say they accidentally clicking on Facebook ads at least some of the time.
Read MoreFacebook Page Post Ad Checklist [INFOGRAPHIC]
This infographic helps you create Page posts that translate well into Page post ads and is a checklist for creating sponsored Page posts.
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