Posts Tagged ‘Facebook Advertising’
Influential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Read MoreUS SMBs Who Have Advertised On Facebook, July 2014 [CHART]
20% of US small and medium-sized businesses have advertised on Facebook.
Read MoreSMBs Top Social Media Channels For Advertising Or Promotion, September 2014 [CHART]
Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report.
Read MoreSucky Presentations, Twitter Vendettas & Audio Cards [PODCAST]
Episode 68: BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google’s Dr. Chats & much more.
Read MoreMost Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]
Local deals and offers on Facebook have a strong pull with youth.
Read MoreFacebook Ad Performance Trends, Q4 2013 [CHART]
Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4.
Read MoreFacebook News Feed Changes [VIDEO]
Michael Stelzner and Mari Smith explore changes to the Facebook news feed, including Story Bump, Last Actor, and Promoted Posts in this Google Hangout video.
Read MoreFacebook Exchange Ad Performance, H1 2013 [CHART]
Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.
Read MoreFacebook Ad Performance Metrics, Q2 2013 [CHART]
Facebook click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks.
Read MoreThe Risks Of Facebook's New Video Ads [VIDEO]
Mashable Chief Strategy Officer Adam Ostrow takes a look at the new video advertising effort from Facebook, and whether the move will threaten the social network’s user experience.
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