Posts Tagged ‘eTailing’
Top 5 Shopping Cart Abandonment Reasons [CHART]
via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process…
Read MoreOnline Shopping: Room For Improvement According To Buyers [CHART]
via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, when asked what aspect of the shopping process could be improved…
Read MoreRetailers' Most Valuable Online Channels [CHART]
via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online shopping, which was cited by 59% of the…
Read MoreTablet Owners Who Have Made A Purchase On Their Tablet by Generation [CHART]
via emarketer.com When looking at US tablet ownership and usage by age group, Jumptap found that those ages 25 to 34 led the pack. Almost one-quarter of those in this group owned a tablet, while about one in five said they had made a purchase on one of the devices. Interestingly, those ages 18 to…
Read MoreRetail Welcome Emails [CHART]
via marketingcharts.com Many of the 100 fastest-growing US retailers are missing opportunities to create connections with customers by personalizing emails after purchases, sending welcome emails after opt-ins, and reaching out to cart abandoners, according to a June 2012 study from ExactTarget. Only 74 of the Hot 100 Retailers (based on the National Retail Federation’s STORES…
Read MoreLeveraging Customer Data [CHART]
via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to directly influence the bottom line by…
Read MoreBelly Retail Loyalty App
There’s a lot of competition for creating the perfect digital loyalty card: Belly is a new entry.
Read MoreSpoton – Mobile Loyalty Card
Spoton is a digital loyalty card and social marketing platform that helps you connect with customers long after they’ve left your store.
Read MoreThe Kinect-Compatible Amazon.com
It is obvious what Amazon.com’s next technology move should be: A virtual store through which customers can stroll from the comfort of their living rooms.
Read MoreVirtual Fitting Room
Moscow firm AR Door has created a virtual fitting room that uses the Xbox Kinect to augment reality by superimposing clothing on shoppers’ bodies in real time.
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