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Posts Tagged ‘eTailing’

Facebook Likes To Buys [INFOGRAPHIC]

CouponCabin takes a look at what it takes to move Facebook followers from Likes to Buys in this infographic.

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US Retailer Purchase & Fulfillment Options, 2012 & 2017 [CHART]

Although only 39% of retailers enabled shoppers to buy on mobile, then ship to home, 59% planned to do so by 2017.

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Post Mobile Ad-Viewing Acts [CHART]

22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone.

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Top Tactics CPG Manufacturers Can Help eTailers Increase Sales [CHART]

Web-only product offerings were attractive to more than seven in 10 online retailers.

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Email Unsubscribe Rates By Industry [TABLE]

Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.

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Email Click-Through Rates By Industry [TABLE]

The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.

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Unique Email Open Rates By Industry [TABLE]

Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.

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CMO Confidence In Social Marketing [CHART]

Roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales.

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Top 10 Brands Among American Men & Women By Social Chatter [TABLE]

Women are significantly more likely than men to discuss brands on social media sites.

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Smart Phone & Tablet Use While Out Shopping [CHART]

Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics.

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