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Posts Tagged ‘eTailing’

US Search Advertising Click-Through Rates By Industry, Q4 2011-Q4 2012 [TABLE]

Only 20% of new-car shoppers in the US buy the brand they first searched for, according to Google data.

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Top Sources For Coupons, April 2013 [CHART]

95% of consumers use coupons when they shop, including 30% who claim to do so every time they shop.

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Sites Most Likely To Influence A Purchase, December 2012 [CHART]

Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.

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Social Media Tactics Used On US Retail Websites, Q4 2011 & Q4 2012 [TABLE]

98% of US eCommerce merchants surveyed had a Facebook page in Q4 2012, and nearly the same number of respondents (97%) linked to Facebook from their site.

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Multiscreen Behavior With Facebook & Twitter By Gender, March 2013 [CHART]

Women were slightly more likely than men to turn to social media while watching TV, traveling and exercising, and significantly more likely to do so while shopping.

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Multiscreen Behavior With Facebook & Twitter, March 2013 [CHART]

More than eight in 10 Facebook users and about two-thirds of Twitter users used social networks while channel surfing.

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American & Retail Therapy, April 2013 [TABLE]

American women are 61% more likely than men to say they shop and spend money to improve their mood.

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Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

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Google Universal Search Results By Content Type, 2012 [CHART]

Photo: Social Media Apps

A new study show the visibility of Google Shopping in Google’s Universal Search results dropped significantly after the search engine implemented a new paid inclusion model.

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Google's Universal Search [INFOGRAPHIC]

This infographic from Search Metrics illustrates their study of Google’s Universal Search results.

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